Lead Generation software profile
Lusha
Lusha is a B2B contact data platform for verified emails and phone numbers, with a Chrome extension, enrichment, intent topics, an API and MCP access. It has a free plan with 40 credits a month and self-serve plans from $37.45 a month billed yearly. How many credits each email or phone reveal uses was not verified in our check.
Pros and cons
Strengths
- Free plan with 40 credits a month and no credit card
- Published self-serve prices from $37.45 a month on yearly billing
- Pro adds API access, CSV enrichment, signals and webhooks, plus 2 free seats
- Premium includes 5 free seats, team management and credit allocation
- Scale plan adds SSO and advanced compliance for larger organisations
Limitations
- Credits are granted upfront on yearly plans
- Credit cost per email or phone reveal was not verified in our check
- API access starts on Pro, not Starter
- Largest discounts per credit require the custom Scale plan
What is Lusha?
Lusha is a B2B contact data platform for finding verified emails and phone numbers, with a Chrome extension, enrichment, buying-intent topics, an API and an MCP server for AI tools. It is sold by credits, with a free plan and three self-serve paid plans, and seats included per plan.
Who should use Lusha?
- Individual sellers and small teams who want to start free and pay by credit volume.
- Teams that enrich CRM records, using bulk and CSV enrichment, the API and webhooks on Pro and above.
- Larger organisations on the custom Scale plan, which adds SSO and advanced compliance.
Features by plan
- Free: verified emails and phones, basic and advanced filters, company data, automated email sequences, call recordings and AI insights.
- Starter: adds contact and company lookalikes, bulk enrichment, an AI assistant and 5 buying-intent topics.
- Pro: adds 2 free seats, API access, CSV enrichment, signals and webhooks.
- Premium: adds 5 free seats, advanced API, team management and credit allocation.
- Scale (custom): adds SSO, 25 intent topics, advanced compliance, a dedicated success team and priority support, and Lusha says the price per credit is 50%+ lower.
Lusha pricing
| Plan | Price, billed yearly | Credits |
|---|---|---|
| Free | $0 | 40 a month, 1 seat |
| Starter | $37.45/month | 4,800 a year, granted upfront, 1 seat |
| Pro | $52.45/month | 7,200 a year, granted upfront |
| Premium | $299.95/month | 40,800 a year, granted upfront |
| Scale | Custom | Custom |
How many credits an email or phone reveal costs did not load on the pricing page during our check, so convert plans to a cost per contact using Lusha’s own credit guide before you buy.
Ease of use and implementation
SoftPilot has not tested Lusha hands-on. Use the free plan’s 40 monthly credits on accounts you actually target to judge coverage before committing to a yearly plan, where credits are granted upfront.
Lusha compared with close alternatives
| Tool | Free plan | Entry paid plan | What a credit buys |
|---|---|---|---|
| Lusha | 40 credits/month | $37.45/mo yearly, 4,800 credits/year | Not verified |
| UpLead | 7-day trial, 5 credits | $74/mo annual, 2,040 credits/year | One contact (email and mobile) |
| Apollo.io | 900 credits/seat/year | $49/seat/mo annual, 30,000 credits/year | Varies by data type |
Should you shortlist Lusha?
Shortlist Lusha if you want a free plan for ongoing light use, self-serve credit plans, and enrichment through API, CSV and webhooks as you grow.
Look elsewhere if you need sequencing built around your data (consider Apollo.io), or phone-verified mobiles for calling teams (consider Cognism).
Lusha FAQs
Is Lusha free?
Yes. The free plan includes 40 credits a month and one seat, with no credit card required.
Which Lusha plan includes API access?
Pro and above. Premium adds an advanced API.
How much do yearly plans save?
Lusha lists yearly billing at 25% off monthly.
Sources and methodology
This profile is desk research: SoftPilot has not tested this product hands-on. Facts come from the sources below, checked on the dates shown. Prices, plans and limits change often; confirm on the vendor's site before you buy. How we research software.
- Lusha pricing accessed 20 Oct 2026
- UpLead pricing accessed 20 Oct 2026
- Apollo.io pricing accessed 20 Oct 2026
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