ZoomInfo

What is ZoomInfo?

ZoomInfo is a B2B intelligence platform sold in separate plan families for sales, marketing and talent teams. Its sales plans provide contact and company profiles, search and export, emails and mobile numbers, CRM integrations and a Chrome extension, and add AI prioritisation, intent signals and workflows at higher tiers. Its marketing plans add intent topics, audiences and ABM advertising. ZoomInfo does not publish prices.

Who should use ZoomInfo?

• Mid-sized and enterprise sales and marketing teams that want data, intent signals and ABM tooling from one vendor.
• Organisations comfortable with annual, quote-based contracts, since pricing depends on licences, features and credits.
• Not ideal for solo sellers or teams who need published prices to self-serve.

Plans and what they include

Plan	Includes
ZoomInfo Professional (sales)	Contact and company profiles, search and export, mobile and business email, CRM integrations, Chrome extension, AI email generation, standard support
Copilot Advanced (sales)	Professional plus account prioritisation, buyer intent signals, website visitor data, workflows, buying group indicators and AI talking points
Copilot Enterprise (sales)	Advanced plus real-time intent, custom integrations, advanced reporting, Copilot chat and white-glove onboarding
Marketing Demand	75K included credits, 25 intent topics, audience and retargeting tools, CRM and marketing automation integrations
ABM Lite	Demand plus 100 intent topics, a display network, and Facebook, LinkedIn and Google retargeting
ABM Enterprise	ABM Lite plus 150K included credits, unlimited intent topics and predictive account scoring

ZoomInfo pricing

ZoomInfo’s pricing page shows no prices. It says pricing is based on the features you need, the number of licences and credit usage, and that its sales team agrees payment frequency with you. Sales plans show a “Start free trial” option, but the page does not state the trial’s length or limits.

Buying tip: ask for a written quote that lists licences, included credits, overage rates, contract length and the renewal price cap. Quote-based contracts are hard to compare without these.

Ease of use and implementation

SoftPilot has not tested ZoomInfo hands-on. Copilot Enterprise includes white-glove onboarding with a dedicated customer service manager. On lower plans, plan your CRM integration and field mapping before the first bulk export.

ZoomInfo compared with close alternatives

Tool	Published prices	Intent data	Free option
ZoomInfo	No	Copilot Advanced and marketing plans	Free trial (terms not stated)
Cognism	No	Pro plan	Free data sample
Apollo.io	Yes, from $49/seat/mo	6 intent topics on Basic	Free plan

Should you shortlist ZoomInfo?

Shortlist ZoomInfo if you are a larger sales or marketing organisation that wants data, intent signals and ABM advertising together, with onboarding support.

Look elsewhere if you need transparent self-serve pricing (consider Apollo.io, Lusha or UpLead).

ZoomInfo FAQs