Lead Generation software profile
Apollo.io
Apollo.io combines a B2B contact database with sequencing, a dialer, call recording and CRM enrichment, sold per seat with yearly credit pools. It suits founders and sales teams that want prospect data and outreach in one tool, starting on a free plan. Credits are granted upfront and do not roll over, so heavy users must plan seat and credit volume carefully.
Pros and cons
Strengths
- Free plan with no time limit and 900 credits per seat per year
- Paid plans include unlimited sequences, so data and outreach live in one tool
- Published per-seat prices, with a 14-day trial on Basic and Professional
- Automated CRM, CSV and API enrichment from Basic
- Large yearly credit pools: 30,000 per seat on Basic
Limitations
- Credits are granted upfront and do not roll over
- The free plan connects to Gmail accounts only
- Organization requires at least 3 seats
- Website visitor identification and international dialing are paid add-ons
What is Apollo.io?
Apollo.io combines a B2B contact and company database with outreach tools: email sequences, a dialer, meeting scheduling, call recording, deal management and enrichment for your CRM. It is sold per seat, and each plan includes a yearly pool of credits for revealing emails and phone numbers and for other data actions.
Who should use Apollo.io?
- Founders and early-stage teams exploring outbound on the free plan.
- Individual sellers and SDR teams who want prospect data and sequencing in one tool rather than two.
- Not ideal if you already run a dedicated sales engagement platform and only need data, where a data-only tool may be simpler.
Features and capabilities
- Free: contact and account data, 2 sequences, prospecting extensions for Gmail and Salesforce, basic filters, CRM enrichment (100 a month), API access, 1 intent topic and call recording (150 minutes).
- Basic: unlimited sequences, advanced filters, automated CRM and API enrichment, 6 intent topics, a deliverability suite with email warmup, CRM integrations, waterfall enrichment, 5 automated workflows and a US dialer (credits apply).
- Professional: adds AI lead scoring, A/Z testing of sequences, unlimited lead scoring, call recordings and AI insights (4,000 minutes) and automated workflows without the 5-workflow figure shown for Basic.
- Credits: pooled across the team, granted upfront each billing cycle, and not rolled over. They cover emails, phone numbers, warmup, domains and mailboxes, and AI-researched data.
Apollo.io pricing
| Plan | Price per seat/month, billed annually | Credits per seat per year |
|---|---|---|
| Free | $0 | 900, granted monthly |
| Basic | $49 | 30,000, granted upfront |
| Professional | $79 | 48,000, granted upfront |
| Organization | $119 (minimum 3 seats) | 72,000, granted upfront |
Basic and Professional offer a 14-day trial. Add-ons include Inbound (website visitor identification; Essentials from $119 and Max at $639 per team per month, billed annually) and an Advanced Dialer for international calling at $119 per team per month, billed annually.
Ease of use and implementation
SoftPilot has not tested Apollo.io hands-on. Because credits are granted upfront and do not roll over, estimate monthly reveal volume before choosing seats. Connect your CRM early so enrichment does not create duplicate records.
Apollo.io compared with close alternatives
| Tool | Free plan | Entry paid price | Outreach built in |
|---|---|---|---|
| Apollo.io | Yes | $49/seat/mo, annual | Sequences and dialer |
| Lusha | Yes, 40 credits/mo | $37.45/mo, yearly | Automated email sequences listed |
| ZoomInfo | Trial only | Quote | Workflows on Copilot plans |
Should you shortlist Apollo.io?
Shortlist Apollo.io if you want prospect data, sequencing and a dialer in one per-seat tool with published prices and a free plan.
Look elsewhere if you only need emails at the lowest cost (consider Hunter), or need enterprise intent and ABM programmes (consider ZoomInfo).
Apollo.io FAQs
Is Apollo.io free?
There is a free plan with 900 credits per seat per year, granted monthly, and no time limit. It connects to Gmail accounts only; paid plans add Microsoft and other providers.
Do Apollo credits roll over?
No. Credits are pooled across the team and granted upfront each billing cycle, and unused credits do not roll over.
Is there a minimum number of seats?
Only on Organization, which requires at least 3 seats.
Sources and methodology
This profile is desk research: SoftPilot has not tested this product hands-on. Facts come from the sources below, checked on the dates shown. Prices, plans and limits change often; confirm on the vendor's site before you buy. How we research software.
- Apollo.io pricing accessed 20 Oct 2026
- Lusha pricing accessed 20 Oct 2026
- ZoomInfo pricing accessed 20 Oct 2026
- Hunter pricing accessed 20 Oct 2026
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