Lead Generation software profile
Hunter
Hunter is an email-focused prospecting and outreach platform with Domain Search, Email Finder, Email Verifier, Discover and cold-email Sequences. It has a free plan with 50 credits a month and paid plans from $34 a month billed yearly, at about $0.017 per email found on Starter. It is built around emails, not phone numbers.
Pros and cons
Strengths
- Free plan with 50 credits a month
- Low cost per email: about $0.017 on yearly Starter
- Domain Search finds the email addresses at a company in one step
- Sequences let small teams send cold email from the same tool
- Highlights GDPR and CCPA compliance
Limitations
- Email-focused; not suited to calling programmes
- Verification shares the same credit pool as finding (0.5 credit each)
- Fewer filters and signals than full B2B databases
- Database-size figures on the homepage are vendor claims we have not tested
What is Hunter?
Hunter describes itself as an all-in-one outreach platform, “from lead generation to outreach in one platform”. Its core tools are Domain Search (find the email addresses at a company), Email Finder (find one person’s work email), Email Verifier, Discover (find B2B leads), Sequences for cold email, a Chrome extension and an API. A separate Data Platform offers API-only access to Hunter’s data.
Who should use Hunter?
- Founders, marketers and sellers who mainly need work email addresses.
- Link-building, PR and partnership teams who find contacts by company domain.
- Not ideal for calling programmes, because Hunter is built around emails rather than phone numbers.
Features and capabilities
- Shared credits: on subscription plans, one pool of credits covers Email Finder, Domain Search and Email Verifier. One credit per email found, half a credit per email verified.
- Outreach: Sequences sends cold emails from Hunter, so small teams can prospect and send in one place.
- Compliance (vendor-stated): Hunter highlights GDPR and CCPA and says it is “compliant by design”.
Hunter pricing
Hunter has a free plan with 50 credits a month. Paid plans cost $49 to $299 a month, or $34 to $209 a month billed yearly.
| Plan | Monthly billing | Yearly billing | Credits |
|---|---|---|---|
| Free | $0 | $0 | 50 a month |
| Starter | $49/month | $34/month ($408/year) | 2,000 a month |
| Growth | $149/month | $104/month ($1,248/year) | 10,000 a month |
| Scale | $299/month | $209/month ($2,508/year) | 25,000 a month |
| Enterprise | Custom | Custom | |
On yearly Starter, $408 buys 24,000 credits, about $0.017 per email found. That is far cheaper per record than full-contact databases, but it covers emails only.
Ease of use and implementation
SoftPilot has not tested Hunter hands-on. Because verification uses half a credit, budget for verifying found emails before sending, especially for older addresses.
Hunter compared with close alternatives
| Tool | Free plan | Entry price, annual | Phone numbers |
|---|---|---|---|
| Hunter | 50 credits/month | $34/mo | Email-focused |
| Apollo.io | 900 credits/seat/year | $49/seat/mo | Yes, credits apply |
| UpLead | 7-day trial | $74/mo | Yes, mobile included per contact |
Should you shortlist Hunter?
Shortlist Hunter if you need work emails at a low cost per record, often find contacts by company domain, and want simple cold-email sequences in the same tool.
Look elsewhere if you need phone numbers (consider UpLead, Lusha or Cognism), or richer filters and intent data (consider Apollo.io or ZoomInfo).
Hunter FAQs
Is Hunter free?
Yes. The free plan includes 50 credits a month.
How many credits does an email cost?
One credit per email found and half a credit per email verified.
Why is Hunter listed under lead generation, not email verification?
Hunter positions itself as an outreach platform, and its verifier draws from the same credit pool as email finding. Its main job is finding contacts, so we compare it with other lead generation tools.
Sources and methodology
This profile is desk research: SoftPilot has not tested this product hands-on. Facts come from the sources below, checked on the dates shown. Prices, plans and limits change often; confirm on the vendor's site before you buy. How we research software.
- Hunter pricing accessed 20 Oct 2026
- Hunter homepage (products, compliance claims) accessed 20 Oct 2026
- Apollo.io pricing accessed 20 Oct 2026
- UpLead pricing accessed 20 Oct 2026
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