Adobe Marketo Engage

What is Adobe Marketo Engage?

Marketo Engage is Adobe’s B2B marketing automation platform. It covers email marketing, campaign and journey automation, lead and account management, scoring, routing and alerts, landing pages and forms, event and webinar marketing, and native CRM integration with Salesforce, Microsoft Dynamics and Veeva. Higher packages add account-based marketing, journey analytics, AI personalisation and premium attribution. It is sold by quote.

Who should use Marketo Engage?

• Enterprise B2B marketing teams running lead nurturing and account-based programmes alongside a CRM sales team.
• Organisations on Salesforce, Microsoft Dynamics or Veeva, which Marketo lists as native CRM integrations.
• Not ideal for small businesses or ecommerce brands looking for self-serve pricing.

Packages

Package	Adobe’s description
Growth	Core marketing email, segmentation, automation and measurement
Select	Essential marketing automation and measurement
Prime	Lead- and account-based marketing with journey analytics and AI personalisation
Ultimate	The most powerful marketing automation with premium attribution

Marketo Engage pricing

Adobe does not publish Marketo Engage prices. Each package has a “Get pricing” option, and Adobe offers a downloadable PDF of the full package and feature list. No free trial is listed.

Buying tip: ask for pricing for your database size and users, and for what is included versus available as an add-on in each package (for example Dynamic Chat, predictive content and Marketo Measure).

Ease of use and implementation

SoftPilot has not tested Marketo Engage hands-on. Its feature list includes sandboxes, workspaces and partitions, which point to an enterprise platform that typically needs dedicated marketing operations ownership. Budget for setup and administration time.

Marketo Engage compared with close alternatives

Tool	Published prices	CRM approach
Marketo Engage	No	Native integration with Salesforce, Dynamics, Veeva
HubSpot Marketing Hub	Yes (Pro from $800/mo + $3,000 onboarding)	Runs on HubSpot’s own CRM
ActiveCampaign	Yes (Enterprise from $145/mo yearly, 1,000 contacts)	Premium CRM integrations on Enterprise

Should you shortlist Marketo Engage?

Shortlist Marketo Engage if you are an enterprise B2B marketing team on Salesforce, Dynamics or Veeva and need account-based marketing, journey analytics and attribution.

Look elsewhere if you want published pricing and a quick start (consider HubSpot Marketing Hub or ActiveCampaign).

Marketo Engage FAQs