Marketing Automation software profile
Klaviyo
Klaviyo calls itself the B2C CRM: email and mobile messaging, flows, segmentation, revenue-attributed reporting, a Customer Hub and a helpdesk, priced by product and active profiles. Its free plan covers 250 active profiles and 500 emails a month, and Email costs $20 a month at 500 profiles. It suits ecommerce and consumer brands.
Pros and cons
Strengths
- Free plan with 250 active profiles and 500 emails a month
- Built for B2C and ecommerce, with revenue attribution in reporting
- Email and mobile messaging (SMS, WhatsApp, RCS) in one platform
- Customer Hub and helpdesk share the same customer profile
- Transparent per-send mobile pricing by country
Limitations
- Email price rises with active profiles
- SMS and other mobile channels cost extra per send
- AI (Composer) is a separate paid product
- Less suited to B2B lead nurturing with a sales team
What is Klaviyo?
Klaviyo describes itself as “the B2C CRM”. It combines email and mobile messaging (SMS, MMS, WhatsApp, RCS), automated flows, segmentation, built-in reporting with revenue attribution, a Customer Hub for shoppers, and a helpdesk service product. Pricing is built from products: Marketing, Data + Analytics, Service, Composer (AI) and others, with email priced by active profiles.
Who should use Klaviyo?
- Ecommerce and consumer brands that want email and SMS driven by customer and purchase data.
- Small stores starting out on the free plan (250 active profiles).
- Not ideal for B2B lead nurturing with a sales team, where a B2B suite fits better.
Klaviyo pricing
| Item | Price | Includes |
|---|---|---|
| Free plan | $0 | Up to 250 active profiles, 500 email sends a month, $5 of mobile messages and $5 of Composer usage a month, built-in reporting, email support for the first 60 days |
| Email (Marketing) | $20/month at 500 active profiles | 5,000 emails a month; price rises with active profiles |
| Composer (AI) | $20/month | Additional usage in $10 increments |
| SMS (US, toll-free) | From $0.01 per send plus provider fees | Varies by country and channel |
Customer Hub showed a free 30-day trial. Prices for larger profile counts are set in the plan builder.
Ease of use and implementation
SoftPilot has not tested Klaviyo hands-on. Because email pricing follows active profiles, suppress or clean unengaged profiles as your list grows. Estimate SMS costs per destination country before launching text campaigns.
Klaviyo compared with close alternatives
| Tool | Free plan | Entry paid price | Ecommerce focus |
|---|---|---|---|
| Klaviyo | 250 profiles, 500 emails/month | $20/mo at 500 profiles | Core focus (“the B2C CRM”) |
| Brevo | 300 emails/day | $9/mo | Ecommerce features on Professional |
| Mailchimp | 250 contacts | Not verified in USD | General purpose |
Should you shortlist Klaviyo?
Shortlist Klaviyo if you run an ecommerce or consumer brand and want email and SMS driven by customer data, with revenue attribution built in.
Look elsewhere if you are B2B with a sales team (consider HubSpot Marketing Hub or Marketo Engage), or have a large, low-frequency list (consider Brevo).
Klaviyo FAQs
What does Klaviyo’s free plan include?
Up to 250 active profiles, 500 email sends a month, $5 of mobile messages and $5 of Composer usage a month, and built-in reporting.
How is Klaviyo email priced?
By active profiles. On 20 Oct 2026, Email was $20 a month at 500 active profiles, including 5,000 emails.
How much does Klaviyo SMS cost?
It depends on country and channel. US toll-free SMS was listed from $0.01 per send plus provider fees.
Sources and methodology
This profile is desk research: SoftPilot has not tested this product hands-on. Facts come from the sources below, checked on the dates shown. Prices, plans and limits change often; confirm on the vendor's site before you buy. How we research software.
- Klaviyo pricing (plan builder) accessed 20 Oct 2026
- Brevo pricing accessed 20 Oct 2026
- Mailchimp pricing accessed 20 Oct 2026
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