Marketing Automation software profile
Brevo
Brevo is a marketing platform for email, SMS and automation that prices mainly by monthly email volume rather than contacts. Its free plan allows up to 300 emails a day, Starter costs $9 a month ($8.08 yearly), and Standard at $18 adds unlimited automation workflows. It suits small businesses with large lists that send relatively infrequently.
Pros and cons
Strengths
- Free plan with up to 300 emails a day
- Priced by email volume, which can favour large lists
- Unlimited automation workflows from the $18 Standard plan
- Professional adds WhatsApp, popups, push and ecommerce features
- Yearly billing saves 10%
Limitations
- SMS credits are sold separately
- Professional is a big jump ($499 a month)
- Standard includes just 1 landing page
- Free plan sending starts only after account approval
What is Brevo?
Brevo is a marketing platform covering email, SMS, marketing automation and, on higher plans, WhatsApp, popups and push notifications. Unlike most competitors, its marketing plans are priced mainly by monthly email volume rather than by number of contacts. It also offers a separate sales CRM.
Who should use Brevo?
- Small businesses with large lists that email infrequently, where volume pricing can be cheaper than per-contact pricing.
- Teams wanting unlimited automation workflows at a low price (Standard).
- Ecommerce teams on Professional, which adds ecommerce features and more channels.
Brevo pricing
| Plan | Monthly | Yearly (per month) | Volume | Adds |
|---|---|---|---|---|
| Free | $0 | Up to 300 emails a day | Free forever, no credit card | |
| Starter | $9 | $8.08 | From 5,000 emails a month (500 contacts included in the default configuration) | Templates, AI content, segmentation, forms, no Brevo logo option |
| Standard | $18 | $16.17 | Scales with volume | Unlimited automation workflows, A/B tests, send-time optimisation, web and event tracking, 1 landing page |
| Professional | $499 | $449.08 | From 150,000 emails a month | WhatsApp, popups, push, 10 seats, contact scoring, ecommerce features, phone support |
| Enterprise | Custom | For 1M+ contacts | Custom solutions and data control | |
Ease of use and implementation
SoftPilot has not tested Brevo hands-on. Brevo says new accounts start on the Free plan and can send up to 300 emails a day once approved for sending, which is a practical way to test deliverability before upgrading.
Brevo compared with close alternatives
| Tool | Entry paid price | Priced by | Automation |
|---|---|---|---|
| Brevo | $9/mo ($8.08 yearly) | Email volume | Unlimited workflows from Standard ($18) |
| ActiveCampaign | $15/mo yearly | Contacts | Multi-step from Starter |
| Mailchimp | Not verified in USD | Contacts | Up to 200 flows from Standard |
Should you shortlist Brevo?
Shortlist Brevo if you have a large list relative to how often you send, or want unlimited automation workflows at a low monthly price.
Look elsewhere if you need a deeply integrated B2B CRM and sales handoff (consider HubSpot Marketing Hub), or ecommerce-first analytics (consider Klaviyo).
Brevo FAQs
Is Brevo free?
Yes. The free plan lets you send up to 300 emails a day once your account is approved for sending.
Does Brevo charge by contacts?
Its marketing plans are priced mainly by monthly email volume. Enterprise is aimed at 1M+ contacts.
Which Brevo plan includes automation?
Standard and above include unlimited multi-step automation workflows.
Sources and methodology
This profile is desk research: SoftPilot has not tested this product hands-on. Facts come from the sources below, checked on the dates shown. Prices, plans and limits change often; confirm on the vendor's site before you buy. How we research software.
- Brevo pricing (USD selected) accessed 20 Oct 2026
- ActiveCampaign pricing accessed 20 Oct 2026
- Mailchimp pricing accessed 20 Oct 2026
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