HubSpot Marketing Hub

What is HubSpot Marketing Hub?

Marketing Hub is HubSpot’s marketing product: email, automation, forms, landing pages, segmentation, campaign reporting and, on higher tiers, omni-channel campaigns. It runs on the same CRM database as HubSpot’s sales and service tools, so marketing activity sits on the same contact record sales teams use. For the CRM and Sales Hub, see our HubSpot CRM profile.

Who should use Marketing Hub?

• B2B marketing teams handing leads to a sales team that also uses HubSpot.
• Small businesses starting on the free or Starter tier who expect to grow into a full CRM.
• Not ideal for large lists on a tight budget, because higher tiers are priced by marketing contacts.

Marketing Hub pricing

HubSpot Marketing Hub has a free tier, Starter from $7 per seat per month (promotional; regular $20), Professional from $800 a month and Enterprise from $3,600 a month. Professional and Enterprise add a required one-time onboarding fee.

Tier	Listed price	Included	One-time onboarding
Free	$0	Up to 2 users	None
Starter	From $7/seat/month (regular $20)	1,000 marketing contacts, 500 HubSpot Credits	None required
Professional	From $800/month (regular $890)	3 Core Seats, 2,000 marketing contacts, 3,000 credits; extra Core Seats from $45/month	$3,000 (required)
Enterprise	From $3,600/month	5 Core Seats, 10,000 marketing contacts, 5,000 credits; extra Core Seats from $75/month	$7,000 (required)

How contact pricing works: you choose which contacts are “marketing contacts” (those you email or advertise to). Non-marketing contacts can be stored in the CRM free, up to 15 million, but cannot receive marketing emails or ads.

Ease of use and implementation

SoftPilot has not tested Marketing Hub hands-on. On Professional and Enterprise, onboarding is charged automatically. On Starter, HubSpot says onboarding is not required but inbound consulting is available for a fee. Decide your marketing-contact rules before importing data, since they drive cost.

Marketing Hub compared with close alternatives

Tool	Free plan	Entry paid price	Built-in CRM
HubSpot Marketing Hub	Yes	From $7/seat/mo (promo)	Yes, shared HubSpot CRM
ActiveCampaign	No	$15/mo yearly, 1,000 contacts	Enhanced CRM optional on Plus
Marketo Engage	No	Quote	Native integration with Salesforce, Dynamics, Veeva

Should you shortlist Marketing Hub?

Shortlist Marketing Hub if marketing and sales should share one CRM and you want to start free and grow into a full platform.

Look elsewhere if you have a large list and limited budget (consider Brevo or ActiveCampaign), or you are an ecommerce brand focused on email and SMS (consider Klaviyo).

Marketing Hub FAQs